Today’s observations from a campaigning novice come from my participation last night in a Senate candidates forum in the northern suburb of Perth. When trying to attract votes of engaged community members there are strategies that I think are obvious winners and losers, including:

Winners:
• Get some input on your uniform. If, like me, you have virtually no fashion sense and generally do not look in a mirror before exiting the house, check with someone who does. As mom used to say, it’s easy to be underdressed, but difficult to be over dressed.
• If you get 10 minutes to talk, use 5 and hand back the rest. I tend to over-explain things, especially when they are complicated issues, so trying extra hard to be concise has become very important to me.
• Try to talk last. This one has been very useful to learn. If you steer it such that you speak last, you can say in relation to the filibusters that have come before you, “I agree with X, but . . .” and save some time, as well as come off sane in relation to a point that might be right minded, but wrongly explained or too extreme.
• Study up ahead of time, but don’t use notes. I didn’t get to 95% of what I knew from my preparations, but referring to notes would have been tedious.

Losers:
• Overwhelm. For instance, both Wikileaks candidates showed up at the forum, as did 3 or 4 of their supporters, all in uniform (the black Wikileaks hoodies). Comes off like a gang or less than savoury political party in a room of maybe 30 audience members.
• Avoid polemic, and don’t even use the word, even if you know what it means (I’m looking right at you Socialists)
• Have one idea or policy. I mean honestly, some of these single issue parties really do give the elections for the Senate a carnival feel. As an environmental engineer, I surely do recognise the problems with overpopulation and resource use
• Filibuster. Yes Wikileaks, each party does get 10 minutes to present their case, but not 12 minutes, and not 12 minutes per member of the party at the meeting.
• Present your favourite conspiracy theory. Always entertaining, and I do love me a good one over the water cooler, but probably not a real good idea in front of a public you have not met before, with no evidence, and presented very emphatically (see polemic above)
• Don’t show up. The Coalition, Labor and the single owner Katter and Palmer parties didn’t even send a person along. Clearly their messages are better delivered through paid advertising and they need not actually engage with small groups of the public organised locally.

Given my accent and proclivity to drop the odd topical F-bomb when I get going, if you would have told me that I would come off as the reasonable, thoughtful alternative out of a group of 8 minor parties (including the Greens), I would have paid about 5:1.